Allstate Purple Purse: Pass It On Against Domestic Violence

pass it on
This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.

October is one of my favorite months because of the awesome weather and of course the best holiday ever, Halloween. October is also known for being breast cancer awareness month and this usually takes center stage in all media outlets, but October is also Domestic Violence Awareness month. Domestic violence is an issue that impacts millions, but few talk about it. Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. The numbers are staggering and make you wonder how many of the people who walk in front of you everyday are victims of domestic violence. I was in that boat for a while, and being Boricua…los trapos sucios se dejan en la casa (dirty laundry stays at home). I never spoke about the abuse I was going through with my oldest daughter’s father. At the time, I did not know he had a heroin addiction and the drug use would cause him to lash out on me and it did not start immediately. No one in my family knew what I was going through and I kept hidden in my home, rarely inviting any one over out of fear that another episode would erupt between us. I was very sheltered and kept it that was for years.

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A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse. Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship. For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.

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Together we can make a difference. I know if their were more women talking about their situation, I would’ve been more open to talk about what I was going through. I was scared and at one point felt like no one understood what I was going through. As a Boricua single mother, we are taught to suck it up and handle whatever comes our way in relationships and marriage. there’s still a stigma on the single Latina mom that does not have her “partner” with her. Many times I still get asked what did I do to cause the violence. Blame is still placed on women, at least in my community it is. Lets help spread the word and awareness on domestic violence. Make sure you visit Purple Purse and enter the above code and while you are there get more information on domestic violence awareness and prevention.



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  1. […] forget to pass the Purple Purse and help us raise funds for domestic violence survivors, CLICK HERE to Pass it […]

  2. […] Allstate Purple Purse: Pass It On Against Domestic Violence […]

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